The Super Bowl isn’t just about football or the halftime show—for many, it’s the commercials that steal the spotlight, especially when they come with jaw-dropping price tags. But here’s where it gets controversial: are these ads worth the hype, or are they just overpriced distractions? As we gear up for Super Bowl LX, let’s dive into the most memorable commercials that have everyone talking—some released early, others saved for the big game. Here’s our take on the standout ads that made this year’s event unforgettable.
Anthropic Takes a Swipe at ChatGPT
Anthropic didn’t hold back with its Super Bowl ad campaign, playfully mocking OpenAI’s reliance on ChatGPT ads. Is this friendly banter or a subtle dig at AI’s growing dominance? Either way, it’s a bold move that’s sparking conversations.
Guy Fieri’s Unexpected Makeover for Bosch
Internet sensation Guy Fieri teamed up with Bosch for its Like a Bosch campaign. The ad starts with a surprisingly toned-down Fieri, clean-shaven and calm, until Bosch tools enter the scene. Suddenly, he’s back in full Flavortown mode, complete with flames and flair. But here’s the question: does this ad sell tools, or just Fieri’s personality?
Budweiser’s Iconic Horses Return
The Budweiser horses are back, proving some traditions never get old. But is this a safe bet, or are they relying too heavily on nostalgia?
Google’s Gemini AI: Warmth or Overpromise?
Google’s New Home ad aims to humanize its Gemini AI by showing a mother and son envisioning their dream home. The AI fills the rooms with personalized items, painting it as a helpful collaborator. But is this a realistic portrayal, or just a polished fantasy? Some ChatGPT users might argue it’s too good to be true.
Amazon Alexa’s Hilarious Threat to Chris Hemsworth
In a laugh-out-loud spot, Chris Hemsworth parodies his fear of Alexa’s advanced capabilities, even imagining it could harm him. Alexa reassures him—but is this just humor, or a subtle acknowledgment of AI’s unsettling potential?
Rippling’s Tim Robinson: Payroll Chaos
HR tech firm Rippling tapped The Chair Company’s Tim Robinson for a chaotic ad about global payroll nightmares. Does this hit too close to home for businesses, or is it just clever comedy?
Base44’s AI Coding: Too Good to Be True?
Base44’s ad showcases AI coding an entire app in seconds, promising effortless creation. But does it address the security risks and stability issues that often plague such tools? Or is this just another tech fantasy?
T-Mobile’s Backstreet Boys Serenade
The Backstreet Boys are back, this time serenading T-Mobile customers in Times Square. Is this a clever use of nostalgia, or just a desperate attempt to sell phone plans?
Hellmann’s Neil Diamond Parody: Mayo Magic
Andy Samberg channels Neil Diamond in a ’80s-inspired ad for Hellmann’s, crooning about mayonnaise. Is this genius marketing, or just a weird trip down memory lane?
Ritz’s Salty Island Party
Jon Hamm and Bowen Yang bring the laughs in a Ritz ad where they’re left out of an island party. But is the humor enough to sell crackers, or is it just a fun distraction?
State Farm’s Bon Jovi Parody: Insurance Humor
Danny McBride and Keegan-Michael Key parody Bon Jovi’s Livin’ on a Prayer to mock inadequate insurance coverage. Does this ad hit the right notes, or is it just another insurance joke?
Benson Boone and Ben Stiller’s Banana Antics
Benson Boone and Ben Stiller team up for Instacart, playing ’80s musicians selling bananas. Is this ad quirky enough to stand out, or just plain bizarre?
Emma Stone’s Domain Drama
Emma Stone delivers a dramatic performance for Squarespace, lamenting the lack of available domain names. Is this relatable, or just over-the-top?
Pepsi’s Polar Bear Heist
Pepsi boldly “steals” Coke’s iconic polar bears for its 2026 ad, turning them into Pepsi lovers. Is this a clever twist, or just a cheap shot at a rival?
We’ll keep updating this list with the latest ads, so stay tuned. But here’s the real question: which of these ads will you remember tomorrow? And which ones missed the mark entirely? Let us know in the comments—we’re eager to hear your take!
